Landing Your Dream Job with Social Media

According to an economic news release from the United States Department of Labor, 13.1 million people are currently unemployed. The prospect of finding a job during the Great Recession may seem daunting to you. But take heart because 89 percent of companies used social media last year for recruiting as reported by Mashable. If you’re both persistent and social media savvy, then you’re odds of finding a job have just increased significantly. Here are four ways to leverage social media to land your dream job in 2012.

Actively Participate in Twitter Chats

If you’re looking for a job in advertising or digital marketing, then consider participating in industry related twitter chats. Choose to participate in chats discussing topics that you’re passionate about, whether it is blogging, copywriting or graphic design. Plan to participate in twitter chats on a regular basis (i.e. bi-weekly). Remember to be an active contributor to the chats, and always keep it professional. Advertising Week (#awscchat), Ogilvy Craftsmen (#craftsmen), and Marketing Profs (#profschat) are some of my favorite twitter chats. If you tweet thoughtfully throughout the chats, then you’ll probably get re-tweeted by others. This helps you gain more followers, and get noticed by potential employers.

Network with Hiring Managers via LinkedIn

In 2010, 86 percent of hiring managers used LinkedIn for recruiting purposes. Wouldn’t you like to be one of those lucky candidates? If so, then complete your profile 100 percent. Choose to follow agencies that you’re interested in. Then connect with hiring managers from those agencies, and explain why you’re interested in the company. If this doesn’t yield immediate results, don’t get discouraged. Just be courteous, yet persistent at the same time. After connecting via LinkedIn, email the hiring manager a resume, restating your interest in the agency.

Get Noticed by Recruiters on Twitter

Say I’m interested in working at McDonalds Corporation as PR professional. Then it only makes sense to follow them on Twitter, as well as recruiters from the company. If you’re more broadly interested in working in advertising, then follow advertising recruiters, headhunters, communications managers and creative directors at various agencies and design firms. The sky is the limit. If they choose to follow you back, then send them a direct message introducing yourself. It’s also beneficial to follow thought leaders in the advertising, or marketing industry, because they often tweet about job opportunities.

Despite the grim outlook on the job market, you can beat the resume black hole by using social media to find a job. When push comes to shove, it’s up to you to make it up happen. So what are you waiting for? Go “socialize” … you might just find your dream job in the process. If you’d like to learn more about finding a job through social media, then watch Dan Schwabel’s video on the subject.

Image Credit: Mark Jen via Flickr

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