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How to De-stress Before College Graduation

Students graduating from college this year are under a little more pressure than their parents’ generation was. Eight percent of the population above the age of 25 is unemployed, according the United States Department of Labor. So prospective candidates have to work a lot harder to get noticed by hiring managers and human resources professionals. [...]

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Four Ways to Find a Fulfilling Career in Communications

There are countless books written about how to be successful, happy and find love. These self help books neglect to tell you the harsh realities of life. Some students in college have a laissez-faire attitude towards their job search. This baffles me. These students mask their fears of failure by acting like they’re not worried [...]

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Six Steps to Launching an Advertising Portfolio Website

For those of you looking to break into the advertising or public relations industry, it’s absolutely essential to have an online portfolio of your work. The task may seem daunting but it’s definitely worthwhile. And it’s especially important for aspiring copywriters, graphic designers and art directors. Creative recruiters like to see what job applicants are [...]

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How To Get Noticed By Advertising Agencies

Some aspiring creatives think they can land a job at an advertising agency by simply applying online. They are DEAD WRONG. Unless you have an ungodly amount of agency experience under your belt, then you’ll have to get a little more creative. Before you run for the hills, please take a deep breath and reflect [...]

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Chicago Agencies Reflect on SXSW Interactive

[View the story "Chicago Agencies Reflect on SXSW Interactive" on Storify]

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Arman Khavari’s Journey to Copywriting at Draftfcb

Arman Khavari graduated from Loyola University of Chicago in 2010 with a degree in advertising and public relations. He’s now happily employed at Draftfcb as an associate copywriter. If you’d like learn how he broke into the advertising industry, then by all means read on. Please describe your journey to becoming a copywriter at Draftfcb? [...]

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Tracing the Roots of Social Media Back to Friendster

The rise of social media has changed the way our society functions. It has become a part of our collective history. Facebook, Twitter, and Pinterest are just a few social networks that have become popular within the last decade. Let’s trace the history of social media, shall we? The timeline below provides a general framework [...]

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Top 10 Advertising Agencies in Chicago

1. Ogilvy & Mather: David Ogilvy founded the agency in 1948 and began with a staff of two. Over the last 60 years, Ogilvy created campaigns for American Express, Ford, Shell, Dove, IBM, Kodak and many more.  Today the agency has 450 plus offices in 169 cities.  A number of women hold executive positions at [...]

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Pinterest Takes the Stage with 11.7 Million Active Users

Guest Post by Lauren Rossi Pinterest is quickly becoming one of the fastest growing social media outlets on the web. Just this month, it became one of the top 10 most used social networking sites. In case you’re not familiar with the site, it’s a place where individuals can post a collection of images and [...]

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Four Ways to Network Before College Graduation

Between homework, classes and internships it can be very difficult to make connections in the advertising and public relations industry. If you’re aunt works in the marketing department at Chanel, then you should thank your lucky stars. For the rest of us, it’s takes a lot of hard work to network with professionals and find [...]

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