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Loyola University Kicks Off Job Shadow Program at Draftfcb

As college students are scrambling to find full-time jobs, they must realize that making connections in the advertising industry is absolutely crucial. Overall, the job shadow program is an opportunity to spend time in an employer’s environment and get exposure to the advertising industry, Martin Gahbauer who directs employee relations at the career center said. [...]

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Ogilvy, and Leo Burnett Set the Trend for Social Recruiting

There are a handful of brands that I follow closely on the web, including Leo Burnett, and Ogilvy and Mather. Since I’m graduating in May, 2012 from Loyola University finding a full-time job is at the top of my mind. Naturally, companies addressing this immediate concern have my undivided attention. Here’s how Ogilvy and Leo [...]

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Three Lethal Blunders Marketers Make on Twitter

Recently, a Chief Technology Officer asked me what are the most common mistakes marketers make on Twitter? Managing multiple twitter accounts for echogravity over the last six months prepared me to answer this question.  So after some consideration, I compiled a of the three most common, yet lethal mistakes marketers make on Twitter. Feel free [...]

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Three Must Read Marketing & Communications Books

For communications professionals, it’s always challenging to find time for pleasure reading. After you make the effort, you’ll discover precious nuggets of gold worth sharing. Therefore, I’m challenging you to set technology aside for a few hours every weekend, and sift through the pages of one of three excellent books I’ve recommended. I promise, you [...]

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Five Steps to Acing Your Next Marketing Interview

Finding a fulfilling, well-paid job in marketing is like finding a good pair of jeans. It doesn’t happen often. And when it does, it’s usually because you tried on 18 different pairs until you found “the perfect fit.” During a job search, half the battle is wrapped up in the interview process. Here are five [...]

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Landing Your Dream Job with Social Media

According to an economic news release from the United States Department of Labor, 13.1 million people are currently unemployed. The prospect of finding a job during the Great Recession may seem daunting to you. But take heart because 89 percent of companies used social media last year for recruiting as reported by Mashable. If you’re [...]

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Twitter Gave Me a Content Strategy for this Blog

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Three Reasons to Participate in Twitter Chats

About two years ago I was a “twitter baby,” with little to no experience utilizing Twitter’s numerous social networking tools. Facebook was all the rage back then, and quite frankly I was enamored by it. Managing five Twitter accounts for echogravity, an inbound marketing firm forced me to learn about twitter and all that it has [...]

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