Three Reasons to Participate in Twitter Chats

About two years ago I was a “twitter baby,” with little to no experience utilizing Twitter’s numerous social networking tools. Facebook was all the rage back then, and quite frankly I was enamored by it. Managing five Twitter accounts for echogravity, an inbound marketing firm forced me to learn about twitter and all that it has to offer. One of its finest social tools are ‘twitter chats,’ interactive conversations revolving around a specific topic or hashtag (i.e. #profschat or #awscchat). Here are three reasons you should participate in twitter chats in 2012:

1. Expand Professional Network

Twitter is an excellent way to network with leaders in your industry. Whether it be advertising, or digital marketing. Before launching this blog, I asked a few content strategy professionals for their advice via Twitter.

“Thinking of starting a #contentstrategy blog in the New Year… any thoughts? @MarketingProfs @halvorson @Ksemone @kissane @ahaval #cmi”

Here’s what they said in response.

Erin Kissane, author of the Elements of Content Strategy: “More always welcome…”

Ahava Leibtag, Content Strategist at Aha Media Group: “Definitely go for it. Just make sure u have a #ContentStrategy”

Karen Semone, Director of Content Strategy at VSA Partners: “I like it! Here’s an idea for a post: Content Atomization – Where’s it going in 2012?”

2. Display Marketing Expertise

If you work in advertising or marketing, then you should regularly participate in twitter chats. Consider joining conversations that are relevant to digital marketing. If you’re a media planner/buyer, you might enjoy chats about emerging media types, or experiential marketing. Hubspot hosts #inboundchat, covering various inbound marketing topics. Advertising Week hosts #awscchat, a valuable chat for students and professionals in the industry. Think about subjects that interest you, and search Google for twitter chats around that particular topic. What’s the worst that could happen?

3. Increase Social Media Influence

While interning at echogravity, I participated in #profschat hosted by Ann Handley at Marketing Profs. The discussion was centered around Twitter as a social media tool. As a result of participating in the hour long conversation, @echogravity received almost 40 mentions that day. Actively contributing my knowledge and expertise via twitter chats resulted in countless re-tweets, more followers and higher visibility.

If you’re still not convinced that twitter chats are worth your time, then feel free to share your comments below. Or perhaps we can discuss it via Twitter…

Image Credit: shawncampbell via Flickr



3 Responses to “Three Reasons to Participate in Twitter Chats”

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