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Performing User Research: the Key to Social Media Success

 Last year Taylor Swift tweeted her plans to stay the Royal Park Hotel in Rochester, MI prior to a scheduled concert in the area. Due to her candor on the popular social site, Swift fans hid in the trees awaiting the pop stars upcoming arrival. This is just one example of the impact that social [...]

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Top 10 Ad Agencies in Detroit

      1. Team Detroit – Located in Dearborn, this multi-agency group is comprised of WPP’s Detroit agencies including JWT, Y&R, Wunderman, Ogilvy and Mindshare. With approximately 1,000 employees and the motor city incorporated into the agency’s name, it’s no surprise that their biggest client is Ford. Of course, the company’s services range from creative to [...]

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