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Resume

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EDUCATIONAL BACKGROUND

Loyola University Chicago, Chicago, IL
B.A. in Advertising and Public Relations with Philosophy minor

PROFESSIONAL SKILLS

  • Experienced online writer and blogger with approximately 20 published articles
  • Active social media enthusiast with 250+ Twitter followers: retweeted by Ann Handley & Advertising Week
  • Syndicated on award winning content marketing blogs like B2C Community and Content Marketing Institute
  • News/Diversions writer and photographer for the Phoenix, Loyola’s student newspaper

RELEVANT EXPERIENCE

Leo Burnett Arc Worldwide, content strategist 

  • Collaborated with creative directors and copywriters to establish content types and guiding principles for Marlboro.com, a site attracting approximately 500,000 visitors per a day
  • Assisted a senior content strategist in creating and managing promotional content calendars for Flavor Makers and the Black Book
  • Prepared content in the CMS (Teamsite), tested it in the QA environment and pushed it to production, communicating closely with dev. team
  • Crafted a content matrix for the Hallmark Tell Them Facebook application

echogravity, marketing intern

Sep. 2011-July, 2012- Chicago, IL

  • Managed the company’s Twitter account, increasing @ mentions by 74 percent in two months
  • Wrote “Four Reasons to Invest in Content Marketing” for echogravity’s blog, resulting in 120 unique page views, the third most viewed blog entry on the website to date
  • Crafted a content strategy plan for echogravity which included an editorial calendar, a content marketing survey and a Twitter engagement initiative to generate business leads

VSA Partners Inc., content strategy intern

June 2011- Aug. 2011- Chicago, IL

  • Produced a case study about VSA’s hand in designing a centennial website for IBM, a Fortune 500 Company
  • Managed digital content for IBM100.com, and maintained records for Icons of Progress essays and biographies
  • Presented research about digital marketing to the content strategy team, facilitating the discussions
  • Conducted a content audit for a section of IBM’s intranet w3, and made content recommendations
  • Lead content efforts for branding VSA’s internship program, working directly with a Partner, a recruiter and the other interns

Tribune Co., editorial intern

Jan. 2011-Apr. 2011 – Chicago, IL

  • Wrote a news story called “Helping Japan as the Crisis Continues” which was published in the Chicago Tribune, a site attracting 10 million unique visitors per a month
  • Curated a features story titled “Have a romantic, stress-free Valentineʼs Day” which was published on 10 websites including the Chicago Tribune, and the LA Times
  • Utilized my editorial knowledge when designing photo galleries for ABCʼs show “The Bachelor” which was featured on Chicago Tribune’s entertainment webpage

Cision US Inc., media researcher

Aug. 2010-Jan., 2011 – Chicago, IL

  • Entered newspapers’ and magazines’ editorial calendars into a reference data system.
  • Selected the appropriate topics for each issue of a publication that related to the description provided in the editorial calendars.
  • Chose the appropriate editor from each publication for clients to contact.

Evanston Now, reporter/photographer

May 2010-Aug. 2010 – Evanston, IL

  • Interviewed the city clerk, an alderman and Evanston residents to discover their opinions regarding the Freedom of Information Act laws in Illinois.
  • Photographed graduates, faculty and family members at Northwestern University’s 152nd Commencement Ceremony held in Ryan Park.
  • Reported on various events taking place in Evanston including a police awards ceremony, a garden fair and a falcon banding.

UR Chicago, freelance reporter/photographer

June 2010 – Chicago, IL

  • Secured press passes for the She and Him concert in Millennium Park on June 7, 2010.
  • Photographed Zooey Deschanel, Matt Ward and other band members during their performance at Jay Pritzker Pavilion.
  • Researched the band’s past performances and spoke to fans in the audience to write an interesting and knowledgeable concert review.

 

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