Tag Archives: content strategy

Eight Steps to a Successful Content Migration

1.  Create a content inventory – a content inventory helps UX professionals assess the content that currently lives on a site. Typically, this essential information is documented in an Excel spreadsheet where names, URLs and media types are identified to simplify the content migration process. 2. Obtain an inventory of binary files (images, PDFs, CSS [...]

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Highlights From Chicago Content Strategy Meetup with Kristina Halvorson

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Ten Ways to Turn Editorial Knowledge into Web Content

1. Understand the Basics of Content Strategy If you have aspirations of becoming a copywriter, brand journalist, or an editor then you must understand the basics of planning for content on the web (content strategy). 2. Practice Makes Perfect In order to become a better writer, you must practice, practice and then practice some more. [...]

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Twitter Gave Me a Content Strategy for this Blog

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Three Reasons to Participate in Twitter Chats

About two years ago I was a “twitter baby,” with little to no experience utilizing Twitter’s numerous social networking tools. Facebook was all the rage back then, and quite frankly I was enamored by it. Managing five Twitter accounts for echogravity, an inbound marketing firm forced me to learn about twitter and all that it has [...]

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