Tag Archives: copywriting

Ten Ways to Turn Editorial Knowledge into Web Content

1. Understand the Basics of Content Strategy If you have aspirations of becoming a copywriter, brand journalist, or an editor then you must understand the basics of planning for content on the web (content strategy). 2. Practice Makes Perfect In order to become a better writer, you must practice, practice and then practice some more. [...]

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Arman Khavari’s Journey to Copywriting at Draftfcb

Arman Khavari graduated from Loyola University of Chicago in 2010 with a degree in advertising and public relations. He’s now happily employed at Draftfcb as an associate copywriter. If you’d like learn how he broke into the advertising industry, then by all means read on. Please describe your journey to becoming a copywriter at Draftfcb? [...]

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