Tag Archives: marketing

Three Must Read Marketing & Communications Books

For communications professionals, it’s always challenging to find time for pleasure reading. After you make the effort, you’ll discover precious nuggets of gold worth sharing. Therefore, I’m challenging you to set technology aside for a few hours every weekend, and sift through the pages of one of three excellent books I’ve recommended. I promise, you [...]

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Five Steps to Acing Your Next Marketing Interview

Finding a fulfilling, well-paid job in marketing is like finding a good pair of jeans. It doesn’t happen often. And when it does, it’s usually because you tried on 18 different pairs until you found “the perfect fit.” During a job search, half the battle is wrapped up in the interview process. Here are five [...]

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