Top 10 Ad Agencies in Detroit

      1. Team Detroit – Located in Dearborn, this multi-agency group is comprised of WPP’s Detroit agencies including JWT, Y&R, Wunderman, Ogilvy and Mindshare. With approximately 1,000 employees and the motor city incorporated into the agency’s name, it’s no surprise that their biggest client is Ford. Of course, the company’s services range from creative to production to QA to strategy and everything in between.

image courtesy of stevestgermain via Flickr

      2. McCann Commonwealth – In March, 2013 Omnicon eliminated Goodby Silverstein and Partners from the equation and instead gave McCann Worldgroup sole responsibility for Commonwealth, Chevrolet’s global advertising agency.  All employees at Goodby’s Detroit office were offered employment terms that were consistent with those that were set in place already.

      3. Digitas – an integrated ad agency and a part of Publicis Groupe employing approximately 3,000 people with offices in 18 different countries. The agency is known for its very own branded content platform called The Third Act. The company was founded in 1980 by Michael Bronner and it’s now one of the leading digital marketing agencies in the United States. The agency’s Detroit office is located in the heart of the city on W. Jefferson Avenue.

      4. Sapient provided business, marketing and technology services to clients for the last 20 years and operates three unique divisions: SapientNitro, Sapient Global Markets and Sapient Government Services. Overall, the agency specializes in creating interactive experiences for consumers through UX with a special emphasis on interaction design and content strategy. The agency has an office in Birmingham, MI on N. Old Woodward Avenue. 

image courtesy of lee.ekstrom via Flickr

      5. Doner is a full service integrated agency headquartered in Southfield, MI and was founded in 1937 by Wilfred Broderick Doner. Some of the agency’s client roster includes Expedia, Chrystler, Minute Maid, Blockbuster, the Detroit Zoo and GE. The agencies specialties include digital strategy, development, content curation, promotions, shopper marketing, social media and other traditional methods.

      6. Duffey Petrosky is a full-service marketing communications agency located in Farmington Hills, MI. The company’s vast capabilities include market research, strategic planning, media planning, content development, direct marketing, social marketing, social media and public relations. Some of the agency’s most well known clients are Blue Cross Blue Shield of Michigan, Chrysler and Kellogg’s.

      7. Leo Burnett: After mortgaging his home, Leo Burnett opened the agency’s doors in the midst of the Great Depression. After more than 75 years, Leo Burnett created memorable characters for brands such as the Marlboro Man, Tony the Tiger, Pillsbury Doughboy and Mayhem for Allstate. The agency has an office in Troy, MI on W. Big Beaver Road.

           8. Organic: An agency that creates digital experiences that influence consumer decisions, motivate engagement and foster sharing. Organic helps major brands spot trends, identify behavior and establish a deeper connection with consumers. Founded in 1993, the agency is owned by Omnicon Group Inc. and has offices in a number of major cities in the U.S. including Detroit.

      9. SMZ: Ad agency with major clients such as the Detroit Red Wings, the Michigan Lottery and the Detroit Tigers. The company focuses on creating ideas that people both like and care about and their capabilities span across various disciplines from digital to social to broadcast to print collateral and finally to outdoor.

      10. VSA Partners a brand strategy and design firm employing around 200 people with offices in Chicago, New York, Minnesota and Detroit. Some of their clients are IBM, American Express, Harley Davidson, GE and many more. Jeff Cruz founded the agency’s Detroit office which currently has around eight employees and is the fastest growing group within the agency.


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